about

Honeybee Collection is named to symbolize light, joy, and natural beauty--characteristics of fine jewelry cherished and sought after by owner and curator Ashley Shook.

Learn the story behind Honeybee Collection.

Ashley developed a passion for estate and estate-inspired fine jewelry, especially that of the art deco period, while working for fashionable retailers in New York City and Atlanta. The stories of renowned jewelers like Van Cleef & Arpels and Raymond C. Yard grew her love for the history contained in pieces of fine jewelry.

Even after departing from traditional retail to raise her children, Ashley sustained that love. But it took a slightly different form. 

More interesting to Ashley became capturing that fine estate jewelry feel in understated and versatile pieces of fine jewelry that could be worn and enjoyed every day by the modern woman. She began dreaming of offering such women looking to accentuate their everyday outfits a one-stop shop for classic, estate-inspired pieces with a modern twist.

She dreamed that fine jewelry would not be hidden away in anticipation of a special occasion. She wished every day to feel special with stylish fine jewelry--the kind of fine jewelry that could see you through busy days in your crisp white button down shirt with blue jeans and into sophisticated nights on the social scene in your sexy black dress.

Honeybee Collection was born.

Ashley’s passion to make her dream a reality inspired the launch of the Honeybee Collection online retail boutique in 2007. Honeybee Collection is best described as classic estate-inspired fine jewelry, with a modern twist, intended to be worn and enjoyed every day.

Customers can either select from Honeybee Collection’s existing classic estate-inspired, modern fine jewelry, designed by a wide variety of talented jewelers, or work personally with Ashley to design the custom, one-of-a-kind piece of your dreams.

Honeybee Collection is available online and in-store.

Customers can enjoy the convenience of in-person access to both Ashley and her quality collection of fine jewelry at Tulipano Boutique in Mountain Brook Village in Birmingham, Alabama.

Find your expectations exceeded by the quality of Honeybee Collection.

After 18 years in the business, Ashley takes pride in the distinct level of quality offered by Honeybee Collection. And she takes great joy in her customers’ delight when they find their expectations exceeded. Ashley loves to see women wearing their Honeybee Collection pieces with excitement and love.